Gamified fitness built around
movement and rewards
Designed the Fitton brand and product from the ground up, combining fitness, gamification, social
competition and Web3 mechanics into one system.

Fitness turned into a game
Designed the core mobile experience across workouts, progression,
rewards, challenges and social competition.

Making fitness feel alive
Developed characters, workout animations and a visual asset
system to make exercises and interactions more engaging.
Poses

Workout interface

Designing a playable economy
Integrated wallets, FTN, NFTs, loot boxes, boosters and marketplace
mechanics without breaking the core fitness experience.
EARN→BOOST→PROGRESS↑↓WORKOUT←COMPETE←REWARD



One visual language beyond the app
Extended the system into banners, notifications, social media
and promotional materials.

Results / 3 mo
450K+users
32K+workouts
13.3M+tokens earned
100K+wallets
