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Gamified fitness built around
movement and rewards

Designed the Fitton brand and product from the ground up, combining fitness, gamification, social
competition and Web3 mechanics into one system.

My role: Brand Identity · Product Design · UX/UI · Game Mechanics · Illustration · Design System
My role: Brand Identity · Product Design · UX/UI · Game Mechanics · Illustration · Design System

Fitness turned into a game

Designed the core mobile experience across workouts, progression,
rewards, challenges and social competition.

Fitton — core screens

Making fitness feel alive

Developed characters, workout animations and a visual asset
system to make exercises and interactions more engaging.

Poses

Fitton — poses

Workout interface

Fitton — workout

Designing a playable economy

Integrated wallets, FTN, NFTs, loot boxes, boosters and marketplace
mechanics without breaking the core fitness experience.

EARN→BOOST→PROGRESS↑↓WORKOUT←COMPETE←REWARD
Fitton FTN coin
Fitton — economy
Fitton — assets

One visual language beyond the app

Extended the system into banners, notifications, social media
and promotional materials.

Fitton — banners

Results / 3 mo

450K+users
32K+workouts
13.3M+tokens earned
100K+wallets

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